Lead Sources

You bought the lead. Run Wild closes it.

Paid leads are a race. Angi sends the same plumbing lead to three shops. Thumbtack pings four. Whoever responds first wins, and on a $30 lead with a $2,400 job, “first” is the only metric that matters.

Run Wild connects directly to your lead sources. The instant a lead is generated, the AI is on it, with the right opener for the platform and a path to book before competitors finish loading the notification.

How it works

From lead-buy to live conversation, in seconds.

  • Connect your sourcesMeta Lead Ads, Google Lead Form, Angi, HomeAdvisor, Thumbtack. OAuth or API key, depending on the platform.
  • AI opens the conversationSource-specific opener. The pitch for an Angi lead is different from a Google Lead Form lead. The AI knows.
  • Qualify, quote, bookSame playbook as inbound. The AI moves the lead through your pipeline regardless of where it came from.
  • Source attribution everywhereEvery lead tagged with source, campaign, and cost. Reporting shows true CAC per channel.
What you get

The first reply wins. Be first on every channel.

  • Sub-10-second response

    Across every lead source. Faster than Angi's own auto-responder, faster than any human shop.

  • Meta Lead Ads

    Wire Facebook and Instagram lead forms in via webhook or the REST API. No Zapier middleman in the path.

  • Home services networks

    Angi, HomeAdvisor, Thumbtack, Networx. The AI handles the source-specific quirks.

  • Auto-tagging by source

    Tags drop on the contact. Reporting and routing logic use them downstream without manual cleanup.

  • Source-based routing

    High-quality direct leads to senior reps. Lower-quality paid networks to the AI for triage.

  • True CAC reporting

    See which sources convert at what cost. Cut what does not work, double down on what does.

  • Campaign-level attribution

    Per-campaign tracking through UTMs and ad-level pass-through. Tune Meta and Google campaigns based on real outcomes.

Tools in this category.

Questions about lead sources.

Wire them in via webhook or the REST API. Keeping the lead on that path avoids the Zapier or Make hop most teams rely on, which is where the latency lives.

Connect Angi leads via webhook where the network supports it. The leads land in Run Wild on the same path as your other sources.

Google Local Services calls route into Run Wild's voice system. The AI either answers or pulls call detail and follows up by text.

Yes. Custom sources via webhook in 5 minutes. The Developer integration covers any source with a webhook or REST API.

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