One-time service, recurring plans, commercial.

Booked first treatments. Recurring plans that sell themselves.

Pest control runs on recurring revenue. The first job is the hook. The quarterly or monthly plan is where the margin lives. But the front office is buried in calls, the techs are in the field, and plan conversion gets handled by whoever happens to pick up.

Run Wild’s AI works every inbound consistently. New customer inquiries get qualified and booked. Plan upgrades get offered at the right moment. Recurring renewals never get forgotten.

How it works

A front office that scales with route density.

  • Inbound triageNew customer, recurring service, commercial bid, emergency wildlife, sorted and routed correctly.
  • Qualify the pestType, location, severity, prior treatment. The AI asks what your tech would ask, conversationally.
  • Book and offer the planFirst treatment scheduled. Recurring plan offered with the value framed correctly for the pest and the property.
  • Renewals + win-backsLapsed customers get re-engaged at the right season. The AI works the recurring book without the front office lifting a finger.
Why pest control operators switch

More first treatments. More recurring plans.

  • Pest-aware qualifying

    Termites, bedbugs, mice, mosquitoes. Each routes to the right service line and tech specialty.

  • Plan upsell in conversation

    The AI offers quarterly or monthly plans at the moment of highest intent, booking confirmation, not three days later.

  • Route-density scheduling

    New bookings drop into the right tech’s route to keep windshield time down and stops per day up.

  • Commercial vs. residential

    Different qualifying, different routing, different pricing. The AI handles both natively.

  • Lapsed customer recovery

    Customers who skipped a renewal get worked at the right season. Most operators see 25%+ recovery rates.

  • Regulatory documentation

    Pesticide-specific compliance notes captured at intake. Audit trail on every job.

  • After-hours coverage

    Wildlife callouts, bedbug emergencies. The AI handles them at 11pm without a human on the rotation.

Questions pest control operators ask.

Yes. You configure plan pricing, frequency, and the moments at which the AI offers them, usually right after the first treatment is booked or as a follow-up after the visit.

Run Wild handles inbound conversations and books jobs; bookings sync to your field service platform for routing, invoicing, and chemical tracking.

Yes. Termite and WDO inspections route through a separate pipeline with different qualifying questions and longer scheduling windows.

The AI knows each customer’s plan cadence and sends renewal nudges on the right schedule. Cancelled plans trigger a recovery cadence instead.

Related capabilities

Built to work as one system.

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