Groups
Group your contacts the way your business already thinks about them: the maintenance plan, last spring's roof jobs, everyone within 10 miles. Then run a flow on the whole group at once.
Groups stay live. A contact that starts matching joins on its own, and one that stops matching leaves, so a group you set up in March is still right in September.
- Group membership updates as soon as the contact changes, rather than on a nightly pass.
- A flow run on a group reports per contact, so a single failure no longer reads as a failed group.